All of us have those people in our lives who seem to have everything. Ties? They've got hundreds. Candles? Watches? Books? Good smelling lotions? They already have so many, they had a rummage sale last summer to sell all the extras. Even gift cards seem silly in these situations. To make matters worse, with the ever-growing health-consciousness in America we can not just fall back on the huge box of chocolates. For the holidays this year, I found the perfect solution: down feather beds! Five of the dearest people in my life got feather beds, and one down comforter and down pillows. All of them were rushed!
Down bedding makes wonderful gifts for several reasons. First, they are gifts that you know will not be stuffed in a closet somewhere and forgotten about. The hardest part is simply putting the feather bed on the bed. Once that is done, all the recipient has to do is crawl between the sheets! My favorite gifts are the ones that I can use for years and remind me of the person who has it to me. For example, a coffee mug tree has been on my kitchen counter since the day I received it from my aunt. I love it because it saves space, displays my favorite mugs and reminds me of her every time I have my morning coffee! What better way to show someone you love them, than by giving them something they can sink into each night and drift to dreamland thinking of you?
Second, feather beds truly improve quality of sleep when sleeping on one. By providing extra loft, the feathers take the pressure off your body and let you sleep longer in one position without having to toss and turn. With improved technology, down filled beds and comforters no longer come with a host of allergens attached either. Down used to be an impossible potential for allergy sufferers. Now, manufacturers have found ways of removing the allergens completely. Some of them even wash the feathers up to 800 times! (I have allergies myself and have never had a problem with either my feather bed or down pillows.) For the health-conscious people in your life, this is perfect. Forget the chocolates, bring on the feather beds and some high quality Z's!
Third, feather beds are one of those things that most people will not buy for themselves. It's not a necessity, so those on your gift list are not going to make room in a budget for it. On the other hand, I have never met someone who does not want a feather bed . What a joy to watch your loved one tear off the wrapping and open something he / she has always wanted, but never had! And it is not just adults who love them- my best friend bought one for his 11 year old son for Christmas this year and he squealed with delight almost as much as he did when opening the Dsi he was being asking for all year!
Birthdays, Christmas, Valentine's Day, any time you want to show someone you care is the perfect time to get a perfect gift for that someone who has everything!
Traditional Publishing, REST IN PEACE
This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:
- Bad Times: NYT Says Revenue Fell 13.9% Last Month
- Men’s monthly magazine Arena to cease printing after 22 years
- Cosmopolitan UK publisher to cut 100 jobs
There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?
The Deadly Spell
Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.
Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).
Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.
Behold! Enter The WWW
At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.
Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.
Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.
Social Media, The New Black
Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.
Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.
Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.
Years it took to reach a market audience of 50 Million:
- Radio – 38 Years
- TV – 13 Years
- The Internet – 4 Years
- The iPod – 3 Years
- Facebook – 2 Years
So How Does The Internet Affect Traditional Media?
The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.
Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:
- Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
- Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
- Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
- The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
- Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.
Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.
A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.
Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.
Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…
How does our environment affect our Oxygen take?
I was born Santa Monica and raised in Southern California. In the early 1960's, my family moved to San Clemente on the Pacific Ocean located at the very bottom of Orange County. The town's population was under 5,000 and it seemed to be a million miles from Los Angeles with its smog filled skies.
With all the hysteria that currently exists on Global Warming and Polluted Air, let me tell you a personal story to prove to you how far we have come, at least in relation to the air we breathe. Often we do not hear the good news, only the bad. It makes better headlines.
During the summertime in Grade School, without cable television, video games, internet, etc. my friends and I spend most of our days outside riding bikes, hiking, swimming, surfing, fishing or playing sports. In other words, we were constantly exercising and breathing a lot of air. Further, overweight or obese children were a minority in my school. Gee! I wonder why?
This was also the time period before catalytic converters and emission controls on cars. Even with our distance from Los Angeles and Orange County only had a total of about 700,000 people, (today, San Clemente has over 65,000 by itself) I recall numerous Smog Alerts and days when I had breathed so much smog that my lungs hurt and I had to go home and lay down.
Since I can not remember a Smog Alert in 30 years and Orange County, by itself, now with over 3,000,000 people, it is obvious that we have made incredible progress in cleaning our air. Unfortunately, political agendas have a tendency of hiding the truth from the public. I am not saying we do not have work to do, but let's celebrate the progress we have made.
That said, it is true that combustion, respiration, deforestation, and man-made processes have reduced Oxygen levels in our air. Further, any big city is going to have some levels of pollution floating around that you will breathe on any given day. And not only are we breathing pollution from the outside world, but also from the inside one. Indoor pollution and lack of oxygen intake can become an even worse challenge.
In our home, we like to keep the windows open as much as possible because we like to constantly have fresh air moving through the house. I can not stand stale air. I think we have all had the experience of entering a home or building and immediately realizing that the air has not been changed in days.
It's just common sense that when you are stay inside with all the window's and doors closed, you are breathing in and out is what you or others have already breathed in and out. This can lead to Carbon Dioxide buildup which most of us know can be deadly. We are reminded of this at least once a year when some "bright bulb, rocket scientist" that thinks its okay to use his barbeque or Coleman stove to heat up the house. Unfortunately, the consequences are often deadly. So, another free solution to increasing your Oxygen intake is to simply open up your windows and breathe deeply. Just make sure that there is not a huge diesel truck idling close by!
Hey sports fans. Here is another solution if you got the bucks!
A common but expensive technique for increasing oxygenation levels involves the use of an incredibly complex device called a hyperbaric chamber such as those commonly used for treating varying suffering from decompression sickness.
The elevated oxygen saturation's provided by hyperbaric therapies have been proven clinically effective in wound care, gangrene, carbon monoxide poisoning, certain types of cancers, speeding healing in burn patients, treatment of anemia, etc.
The chamber is actually a great big tank in which the patient is placed and then pressurized so that their bodies can absorb more oxygen. The increased ambient pressure elevates the partial pressure of oxygen in the bloodstream and can permit oxygenation levels equivalent to 140% at sea level. The medical community knows that when nothing else will help, Oxygen can come to the rescue and work miracles!
A great many persons, including Hollywood celebrities, routinely use such chambers for increasing their oxygen levels. The 'rich and famous spend thousands of dollars and countless hours in these chambers. But do not you think there has to be an easier, safer and more affordable way to give your body more Oxygen?
As we have discussed, learn to breathe effectively on an ongoing basis, keep the fresh air in your home or work environment and do your best to avoid breathing around known attorneys.
More incredible benefits from Oxygen!
1) Improves chemical imbalances in the body.
2) Relieves headache
3) Accelerates healing time for injuries
4) Lowers blood pressure
5) Relieves stress and anxiety
6) Allows the body to direct enough oxygen to its primary functions without having to draw on valuable reserves.
7) Helps reverse premature aging
8) Relieves symptoms of PMS in women
9) Helps replace damage free radicals
10) Helps neutralize harmful toxins in cells, tissues and bloodstream.
I hope this article will help you create health in your daily life.
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Thanks for reading. See you next time
Jonathan Morgan Jenkins